Marilena Blasi

She graduated in Mathematics and started her career at Accenture in 1999, working mainly with companies in the telecommunications industry. In 2004 she joined Lottomatica as Gratta e Vinci Supply Chain Manager; she then became Customer Care Manager and later Trade Marketing Manager. In this role she led the development initiatives of the Points of Sale network and was responsible for the Network Digitalisation Project. In 2016, she was appointed Vice President of the Lotto Business Unit. In this role she led the concession renewal project and the product development plan, including on digital channels. In 2017, she was appointed Vice President of Customer Management Operation & Digital Transformation and was responsible for Supply Chain, Credit Processes, Sales Administration and Customer Care. She was also responsible for the “Digital CRM” program. She joined BNL in January 2019 as Chief Transformation Officer, responsible for the Chief Data Officer, Strategic Portfolio Management, Customer Advocacy, Innovation and the bank's digitalisation and agilisation programme in partnership with the BNPP Group. She was a member of the BNL Management Committee, the Special Projects Committee and the Retail Transformation Committee of the BNP Paribas Group. She joined ADR in February 2022 as Chief Business Unit Commercial.