The Innovation Cabin Crew consisting in a group of  ADR colleagues, so that each company structure is represented and can contribute to the innovation process during the different phases of the innovation process

Innovation means finding new ways, outside the box, of doing something.

Innovating means providing answers to questions not yet formulated and meeting needs not yet expressed.

Innovation means finding every-day solutions to the most dangerous statement: "we have always done it this way!"

Innovation is "Finding the problem of a solution" with the goal of focusing on the problem and reconsidering the solution from different angles. This is to correctly identify the need or challenge that a solution is intended to address.

Innovation is the way to keep up with the future.

Innovation means taking an authentic view of the world around us and changing people's habits, bringing them value.

Innovation is the energy that fuels change when one has the courage to see it as an opportunity and not a threat.

Innovation is the courage to be open to change because of the perception of new value.

There is infinite potential for innovation to improve products, services or processes.The most critical issue lies in identifying which is worth pursuing.

Innovation is questioning the way we do things every day. It is a necessity, not a choice.

Innovation means boldly identifying new meanings where there seems to be none.

Doing something habitual in a new but simpler way!

Innovation is the cornerstone of progress, an approach that enables us to reach higher heights and have a positive impact on the world.

Innovation is life, movement, engine of change and thus success in terms of both business and improved customer experience.

Innovation is the change of perspective that allows us to see the everyday with different glasses.

Innovation is constantly challenging oneself by confronting new problems

Innovation is the path of development made up of ingenious ideas toward Evolution.

Innovation is future. Looking at everyday things with different eyes, giving them new meanings.

Innovation is future. Looking at everyday things with different eyes, giving them new meanings.

The innovation is something that becomes indispensable so that today we cannot perceive even the possibility of it.

Gaining new knowledge and a mindset that leads me to look at things from a different perspective, always trying new ways of doing things, turning mistakes into learnings to take steps forward.

Innovation comes as an unexpected gift. The result of creativity, research, technology and a strategic approach, it constantly unveils new and fascinating possibilities.

Innovating is not just creating something new; it is also an approach that aims for continuous and incremental improvements to what already exists.