Art in the Terminal - AEROPORTI DI ROMA
Art in the Terminal
Aeroporti di Roma has always made a conscious effort to improve the travel experience offered to all of its passengers, in order to make Fiumicino airport, (the gateway to Rome for Italy), an increasingly vibrant and welcoming place. It is with this in mind that the airport management company, in collaboration with AANT, Accademia delle Arti e delle Nuove Tecnologie (Academy of Arts and New Technologies), winner of the Art Academy Contest, has created the images for the new LED wall in the Terminal 1 check-in hall.
The images on the LED wall, which can be seen by all passengers during check-in operations at Terminal 1, are made up of 14 modules covering a total surface area of 600 square metres and tell the story, in an original way and with visual suggestions, of the unique way of connecting, interpreting, and experiencing Italy's places, monuments and products. They range from the famous rigatoni pasta that recalls the shape of the columns of the temples in an artistic key, to the wheel of a racing bicycle that recalls the structure of the Pantheon.
This is the objective of "Italian History / Italian Stories", the multimedia campaign created and produced by AANT, and designed by a team of 21 students from the Graphic Design and Design courses, supervised by 7 teachers from various disciplines. It marks the envisaged warm welcome that Aeroporti di Roma, as the main national hub, wants to give to all visitors who are returning to fly.
The result is an exciting and immersive journey that, through the giant screens in the new terminal and large format posters, seamlessly combines and blends elements of tradition and art with Italian excellence in manufacturing and craftsmanship.
The initiative is aimed at promoting the beauty of our country through the enhancement of the work created by young talented artists as an expression of Italian excellence in the arts and is part of ADR's innovation strategy.
We have decided to celebrate the post-pandemic return with a monumental work of street art on the outside wall of Terminal 1, featuring the contemporary and innovative style of TV BOY. The artist wanted to depict Leonardo da Vinci and the Mona Lisa dressed in summer clothes and ready to catch a flight, with a trolley and mask in hand, to represent the desire for freedom and travel.